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Friday, April 20, 2018
Sell Pictures Online: The Ultimate Step-by-Step Guide
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Thursday, April 19, 2018
How to Make $100 a Day (It’s Easier Than You Think!)
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How To Get Free Subscribers On YouTube
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Wednesday, April 18, 2018
How to Increase Your Ecommerce Revenue by Leveraging Social Commerce
The ecommerce industry has become a very competitive space over the last several years.
In fact, more than half of Internet users across the globe made a purchase online in the last year. Younger generations with a strong purchasing power lead the way in this trend.
In fact, 67% of Millennials would rather shop online as opposed to going to a physical store. This is great news for your ecommerce brand.
Yes, obviously you’ve got lots of competition when it comes to selling products online. But if you have the right tools and marketing strategy, you can do a lot of things to gain an edge over your competitors.
You should know how to design a homepage that converts. It’s also important for you to know which elements add credibility to your website.
While all of this is necessary, it’s not enough. In addition to your website, you need to be taking advantage of as many platforms as possible to effectively sell your products.
That’s because you can’t always rely on consumers navigating to your website. You need to make sure your products are readily available for purchase in places where your customers spend lots of time.
Enter social media networks.
Just like ecommerce, social media continues to be a growing trend. There are nearly 2.5 billion social media users across the globe.
Experts predict that this number will reach 3 billion by 2021.
Your ecommerce brand may already have an active presence on social media. It’s a crucial marketing strategy, but you can take this approach one step further.
Use social media to sell your products.
If you’ve never done this before, you may not know where to start. Fortunately, you’ve come to the right place. I’ll tell you everything you need to know about how social commerce can boost the revenue stream of your ecommerce shop.
What is social commerce?
Let’s start with the basics.
Social commerce is a relatively new concept. The term was first used in 2005. But since then, its meaning and application have evolved.
With social commerce, you can sell your products through a third-party platform. More specifically, the platform you’re selling through is a social media network.
For example, if a Facebook user sees something they want to buy, they can do that directly through Facebook’s interface as opposed to having to navigate to the seller’s website.
This is great news for your ecommerce store. If you’re relying on consumers to visit your website after seeing an ad that promotes your products, it’s hurting your conversion rates.
Why?
It’s too many steps. Sure, you’ll still see some conversions. But simplifying the steps in the purchasing process will boost your conversion rates.
Take a look at the impact social media has on buying decisions:
The majority of consumers say they rely on social media to guide their purchasing decisions. When a consumer sees a product on social media, the chances of them buying it go up.
An additional 31% of people say they use social media to browse for products they are interested in buying.
For ecommerce businesses, it’s a no-brainer to implement a social commerce strategy.
Make your products available on Facebook
If you’re new to social commerce, Facebook is the most logical place to start. Eventually, you’ll add this feature to your other social media pages as well, but this is the best place for you to get your feet wet.
As I said earlier, social commerce is still new. Not every consumer has jumped on board with it yet.
But the majority people who have made purchases through social media platforms are doing so via Facebook:
As you can see, roughly 35% of social media users say they have never bought something through social media. But nearly 50% of social media users say they have used Facebook to make a purchase.
This makes sense. Facebook has always been a trendsetter in the social media world.
Their platform is extremely friendly for both everyday users as well as brands.
Facebook business pages have the ability to leverage this platform in several ways to drive sales.
First, they can list products directly on their page.
This feature mimics the appearance of a standard ecommerce shop we’ve all grown accustomed to.
Second, Facebook also implemented a “Shop Now” button that brings users directly to the brand’s website.
Check out this example from the DressLily Facebook page so you can see what I’m referring to:
On their Facebook page, you can see the “Shop” button on the left menu. This brings their customers to the screen you’re looking at now.
But if customers click the “Shop Now” button on the top of the screen, they will get brought to the brand’s website.
It’s important you take advantage of both of these buttons. As we previously saw, not all consumers have adapted to the social commerce trends. You don’t want to turn their business away. Some people may not be comfortable yet buying directly through Facebook, so giving them the option to visit your website is necessary.
To set up purchases directly through Facebook, you’ll need to associate a Stripe or PayPal account with your page.
Each of these charges 2.9% of the purchase plus an additional $0.30 per transaction.
I realize that these fees may be higher than the credit card fees on your website, but it’s just something you’ll have to accept.
Even though the payments get processed through third-party companies, you won’t need to use those platforms for collections. All your orders can be managed directly from your Facebook shop.
You’ll have real-time information and access to your current, pending, and past orders purchased through Facebook.
Sell on Instagram
Facebook purchased Instagram in 2012. It’s no surprise Instagram has seen so much success over the past several years.
On an average day, 95 million pictures and videos are published on Instagram. The implementation of their “Shop Now” feature is turning them into a social commerce powerhouse.
Here’s an example of how West Elm implemented this feature with a sponsored Instagram advertisement:
Imagine a user scrolling through their timeline. They’ll see not only the posts from profiles they’re following but some ads as well.
Just like a regular Instagram post, these ads can contain several photos and videos. It’s called a carousel ad. If the first image captures the user’s attention, they may scroll through the others to see what else this brand is selling.
Either way, the “Shop Now” button remains part of the post the entire time. It’s an effective way to increase conversions.
As we discussed earlier, the more steps involved in the purchasing process, the worse your results will be.
If your current Instagram strategy is having a post on your profile with a caption that says “link in bio” to entice purchases, it’s probably not a huge success. There’s too much friction.
But the “Shop Now” button simplifies the process and makes it easier for users to buy products in just a couple of clicks.
In addition to carousel ads, you can advertise using a single photo, single video, and slideshows. The slideshow creates a video by automatically looping up to 10 photos.
You can also change the CTA button of your ad to “Learn More.” Here’s an example from Rumble Boxing:
This button takes users to a landing page where they can get more information about classes and schedules. From here, they’re able to make purchases as well.
Selling through Instagram ads is great because you’re able to decide which users will see your posts.
You can customize your advertisement based on your goals, such as:
- brand awareness
- reach
- local awareness
- traffic
- engagement
- lead generation
- conversions
- product catalog sales
- store visits
All these options are available when you build your business on Instagram.
Add buyable pins
As an ecommerce shop, you need to have an active presence on Pinterest as well. If you’re not familiar with Pinterest, I’ll briefly explain how it works.
Many users like to browse through the platform for inspiration, ideas, and products they’re interested in.
For example, someone may use Pinterest for ideas on how to decorate a room in their home. When they like something, they can save the post or “pin” it to one of their boards.
Pinterest is great for businesses because it has a feature allowing the businesses to set up buyable pins for ecommerce shops. Here’s an example of what it looks like:
When a user sees this table when they’re browsing on the platform, they can make a purchase with just a few clicks.
Your customers can pay with their credit cards or Apple Pay. This is great news for shoppers browsing on their mobile devices.
With this feature, buyers can complete the purchase process with just one click, which will increase your conversion rates dramatically.
Recent studies show that 73% of Millennials would like to have the ability to make all their payments from mobile devices.
Apple Pay helped Cocoweb increase conversions on their mobile platform by over 20%. Zin Home also saw a 20% increase in sales after implementing Apple Pay.
It’s important for you to establish your social commerce strategy on mobile applications that process transactions. In addition to Facebook and Instagram, Pinterest needs to be your priority as well.
Leverage social influencers
No social commerce campaign would be complete without the help of social influencers.
Micro influencers increase your product credibility and boost sales revenue. Once you form relationships with these influencers, you’ll have them post content to their personal profiles.
It’s a viable marketing strategy. That’s why the majority of businesses are increasing spending on influencer marketing over the next year:
This strategy is continuing on an upward trend. In the last 12 months, there has been a 325% increase in searches for “influencer marketing” on Google. If you haven’t been researching the topic, it looks like your competitors have.
Another reason why influencer marketing works is because it’s profitable.
Research shows that influencer marketing has a return on investment rate that’s 11 times higher than that of other content marketing campaigns.
Working with social influencers to promote your products will go hand in hand with your social commerce strategy.
Conclusion
It’s tough for ecommerce shops to stay relevant in such a competitive space.
But you should look at these trends as an opportunity as opposed to a struggle. To gain an edge over your competitors and increase sales revenue, make your products available for purchase on as many platforms as possible.
Take advantage of social commerce shops in addition to your traditional ecommerce website.
Start with Facebook. The majority of consumers who have bought products on social commerce platforms have used Facebook to do so.
But you should also leverage other social networks as well, such as Instagram and Pinterest.
Use social influencers in conjunction with your social commerce strategy to maximize your brand exposure.
How is your ecommerce company using social commerce platforms to drive sales?
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Monday, April 16, 2018
How to Generate Leads with Facebook Ads
Social media marketing has become one of the most effective ways for businesses to have success in the digital era.
In fact, 95% of adults between the ages of 18 and 34 follow brands on social media. Facebook leads the way in this category. According to Statista, Facebook has 2.2 billion active monthly users.
You can see why it’s so appealing for brands to have a presence on this platform. I hope your company is on Facebook to.
To have success marketing on Facebook, you need to be active on a daily basis. Post content to your profile. Share photos, videos, and run promotions.
Facebook allows you to broadcast live videos to your followers. You should be taking advantage of that as well.
In fact, live videos are such an effective marketing strategy that it made my list of the top marketing trends to look for in 2018. Lots of these promotional tactics can be done free.
But if you really want to take your social media marketing strategy to the next level, you need to run advertisements on Facebook.
Why Facebook? Well, in addition to having the highest number of active monthly users compared to other social platforms, Facebook ads deliver a high ROI:
Obviously, running these ads isn’t free. But knowing that such a high number of marketers say this platform delivers the highest ROI compared to other social media networks should make it worth your while.
That said, nothing is guaranteed. Not all advertisements on Facebook are successful. That’s why I created this guide.
If you are new to Facebook ads or need some improvement running your existing ones, this guide is for you. I’ll show you how to set them up and generate leads for your business.
Set your goals
First things first. Why are you running this ad? You need to determine your goal ahead of time.
There are a few reasons for this. First, you want to make sure the ad you’re creating is aligned with your goals. It’s also much easier to measure the success of a campaign if you have a goal in mind.
But another reason why you’ll need to set up a goal first is because Facebook will ask you what you’re trying to accomplish when you’re putting the ad together.
Here’s a look at different marketing objectives for you to choose from:
As you can see, there is as an option for lead generation under the consideration column.
This will help you collect information from Facebook users interested in your business.
The cool thing about the lead generation campaign is you can set up a split test when you’re running it. I’m a big advocate of using A/B testing to maximize efficiency.
You can run tests of your campaign based on elements such as placement, audience, and delivery optimization. This makes it easier for you to measure your results and make any necessary adjustments. But we’ll discuss this concept in greater detail later.
You can also select one of the choices from the awareness column as an alternative method of generating leads.
Selecting the brand awareness option will aim to get your ad exposed to people who are most likely to pay attention to your message. A reach campaign, on the other hand, will expose your ad to the highest number of people possible.
Identify your target market
Next, you’ll have to determine who will see your ad.
No matter what type of business you have or what industry you’re in, it’s important you know your target market. In fact, knowing how to identify the target market of your startup is one of the first steps of creating a business.
Those of you who have been in operation for a while should have done this years ago.
That said, it doesn’t mean this selection will be cut and dry. You may have a diverse target market. Is this ad for everyone?
For example, let’s say your company sells a wide range of products and services. There’s a good chance you sell items intended for men and women of all ages.
Based on the goal you’ve previously defined, your ad may be geared toward a specific segment or a larger target market.
Here’s an example of how you could set this up based on your audience:
As you can see, this ad is targeting men located in California. They are between the ages of 18 to 24 and speak English and Spanish.
Facebook allows you to get specific here. This is great because you can create multiple ads based on different segments of your target market.
Generic ads intended to reach a massive audience won’t be as successful. But if you target a specific group of people with your ads, you’ll be able to generate more leads.
All the information used is based on what each user puts in their Facebook profile. Keep in mind, this won’t be 100% accurate.
You’ll get some people who lie on their profiles about their age, gender, location, etc. But this shouldn’t be drastic enough to skew your results.
Set your budget
After you select your target market, you’ll have to determine how much money you want to spend on the ad.
Facebook makes it easy for you to set this up. Here’s what your options will look like:
This example uses a daily amount. But you can also use the total amount you’d like to spend on the lifetime of the ad.
Even though I set the daily budget to $20, it won’t always be exact. That’s because Facebook automatically shares your ad based on the most opportunities.
Certain days, the ad spend may be higher, but other days, it would be less to keep the daily average at $20. You’ll get charged based on each impression.
You can also set start and end dates for your ad. Or you can let it run continuously and stop it manually when it’s time.
Choose the format for your ad
Not all ads are the same. Facebook lets you choose which type of advertisement you want to run. Here are your options:
- video
- image
- collection
- carousel
- slideshow
- canvas
Video and image are both pretty self-explanatory, but I’ll explain what the others mean.
A collection is when display different items from your product catalog. It encourages users to shop by looking through a few items. Based on what you’re selling and the target market, these items will be customized for each person.
This is a great strategy for sales and conversions—but not necessarily lead generation. You can still use it as a marketing strategy.
Carousels allow you to display up to ten different videos or images within one advertisement. Each one would have its own link.
Slideshows use images, text, and sound to showcase your ad. Canvas ads can be opened as a full-screen display, and they are fully optimized for mobile devices.
Mobile ads are Facebook’s highest source of revenue.
That’s because businesses recognize how many Facebook users access the platform from their mobile devices.
In fact, as of January 2018, more than 95% of users access this social media network from smartphones.
But let’s get back to selecting your format. Each format has certain rules and restrictions. I’ve highlighted some of the top specifications for each one you need to keep in mind when designing your ads.
Video
Max length: 240 minutes
Ratio: 9:16 to 16:9
Text: 125 characters
Headline: 25 characters
Description: 30 characters
Sound and captions are both optional for your ads; however, it’s highly recommended that you include these features. Also, if your video thumbnail has more than 20% text, it may not have high delivery rates.
Image
File: png or jpg
Ratio: 9:16 to 16:9
Text: 125 characters
Resolution recommendation: minimum 1,200 x 628 pixels
Just like with videos, if your images contain more than 20% text, it can negatively impact the delivery rate. Make sure to limit the text on your picture ads.
Collection
Minimum image width: 600 pixels
Minimum image height: 600 pixels
Aspect ratio tolerance: 3%
Headline: 25 characters
Text: 90 characters
Carousel
Minimum cards number: 2
Maximum cards number: 10
Maximum video size: 4GB
Resolution recommendation: minimum 1080 x 1080 pixels
Link description: 20 characters
Canvas
Text: 125 characters
Minimum video length: 1 second
Maximum video length: 240 minutes
Bitrate limits: No limit for files under 1GB with 2-pass encoding
If you’ve got a vertical video ad with an aspect ratio taller than 2:3, it needs to be masked to 2:3. It’s recommended that you upload the highest possible video resolution based on the file and ratio limits.
Determine the placement and measure your results
Next, you’ll decide where you want your ads to be placed. Here’s a visual representation to show you what I’m referring to:
You can place your ad on a mobile newsfeed, desktop newsfeed, or right column advertising bar.
Mix this strategy up. This relates back to A/B testing you’d need to run to see which version delivers the best results.
Keep track of everything. See which ads are working and which ones aren’t generating enough leads.
It’s important that you constantly rotate your ads. You don’t want your audience to keep seeing the same ads over and over again.
You should also try to market to different audiences. Just make sure everything always looks professional. Focus on your call to action. Change that as well to see how that changes the results.
Advertise on Instagram
In case you didn’t know, Facebook owns Instagram.
It’s really easy for you to run Instagram ads from the same place where you’re setting up your Facebook campaigns.
Instagram has become such a popular marketing medium that 70% of hashtags on this platform are branded. Furthermore, 71% of businesses in the United States are using Instagram to promote their companies:
They’ve surpassed Twitter in this department.
If you want to stay competitive, you should be running paid ads on Instagram in addition to running them on Facebook. It’s easy to do since you’re setting them up through the same platform. You’ll just need to make a few extra clicks.
Conclusion
Having an active social media presence is an effective way to promote your brand at little to no cost. But if you want to take your social media marketing strategy to the next level, you should consider running Facebook ads.
These ads are perfect because Facebook offers tools specific for lead generation.
They are easy to set up as well. Just follow this guide as a reference to steer you in the right direction.
Start with your goals. Identify your target market. Set a budget.
After that, you’ll have to figure out which type of ad you want to run and where you want to place it. Keep all the ad specifications in mind when you’re going through this process.
Measure your results. Rotate your ads and make adjustments based on how successful they are.
You should also consider running ads on Instagram. Since those ads will be controlled from the same platform as your Facebook ads, it will be just as easy for you to set up.
If you follow these tips, you can turn your Facebook marketing strategy into a lead generation machine.
What types of Facebook ads are you running to generate more leads for your brand?
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Friday, April 13, 2018
Stop Losing Sales with These 8 Persuasive Web Design Principles
How do you convince a person to do something?
When you’re having a face-to-face conversation with someone, you know how to persuade them. But you don’t have the same luxury of conversation when you’re dealing with visitors to your website.
Fortunately, you can utilize online persuasive tactics to close sales and improve your conversion rates.
Many of these factors have to do with the design of your website. The way your current website is designed could be the reason why you’re losing sales.
Some of your design choices may actually be putting off visitors and hurting your conversions. Obviously, you’re not doing it intentionally. But either way, you’ll need to address these mistakes and make the necessary changes.
Since you can’t actually talk to people who are visiting your website, you need to show them why they should do something.
That’s why I created this guide. I want to show you the top persuasive web design principles that will lead to conversions.
1. Emphasize clarity
What’s the purpose of your website?
It should be clear and obvious to anyone visiting your website from the moment they land there. They should be able to tell what you do and what you’re offering, even if they’ve never heard of your company.
Here’s a great example of clarity from the Square website:
You can figure out exactly what this company does. They use phrases such as “start selling fast” and “accept credit cards anywhere” to help visitors understand what they’re offering.
Even better, they’ve got a clear picture of their product. The hand that’s holding the device is used to show how small it is, which is a huge selling point.
Pictures are a great way to clarify your message on your website. We’ll talk about how to use visuals in greater detail shortly.
Analyze your website. Obviously, you know what your company offers, but is it clear to others?
Put yourself in the shoes of somebody who has no prior knowledge of your brand, services, or products. If they can’t identify what you’re offering on your website, you need to improve the clarity of your message.
Don’t use any ambiguous terms. Get right to the point.
I know I’ve been saying how important this is for new visitors, but it’s just as important for your existing customers.
It should be very easy for people to find what they want on your website:
As you can see from the data, 76% of those surveyed feel that being able to find what they’re looking for is the most important factor in the design of a website.
Take some time to remove anything from your website that doesn’t add to the clarity of your message. Now it will be much easier for you to persuade visitors to buy something.
2. Use visuals
It’s easier for people to understand an image than to read text. Obviously, you’ll need to have some words on the screen, but you can let pictures do the talking for you.
Recall the earlier example of Square. The words on the screen told visitors if they buy the gadget, they can accept credit payments anywhere and get paid fast, but how can they do it?
Well, the picture was very clear. There’s a small device that can be held with your fingertips and that plugs into mobile devices.
Explaining your product isn’t the same as showing it.
Here’s something else to take into consideration. First impressions matter. You’ve probably heard it your entire life. But have you applied it to your website?
What’s the first impression people get when they land on your homepage?
A clear picture can help focus their attention and ultimately make the page more visually appealing. Too much text without any photos will crush your sales.
Take a look at this case study from Highrise:
Highrise offers CRM software. Their original website had some images, but there was no clear point of focus. It was cluttered, and a visitor could easily get lost on the page, eventually leaving without converting.
Highrise redesigned their website and included a picture of a person.
What does this person have to do with their software? Nothing. But they still saw their conversion rates increase by more than 100%. Largely, it’s because the new design was much cleaner.
Using a picture that takes up most of the page forces you to choose your words carefully, which means the words on the screen are much more impactful.
Make sure your page has a simple, clear layout, featuring at least one image as the focal point.
3. Prioritize the most important elements
As I just said, you need to have images on your website. But what if you have multiple images? Your website needs to have a visual hierarchy.
Visuals get attention, so you’ll need to make it clear which images are more important. Here are some of the best ways to do this.
First, the size of an image should clearly communicate how important it is. Simply put, the bigger the image, the greater its importance. If you have an ecommerce website, your top selling items should be the biggest on the screen.
You could also draw attention to elements on your website based on their position. Let’s say you’re running a new promotion you want everyone who visits your site to see.
Don’t bury it in small letters on the sidebar or in tiny print at the footer of the page. Make it big, bold, and clear in the middle of your page.
Something that’s written in huge letters across the top of the screen is obviously more important than a small icon in the corner.
Let’s review the Sony website:
There’s a lot going on here. Clearly, this design utilizes lots of visuals.
But it’s clear which elements are the most important, according to the visual hierarchy principle. As you can see, I’ve ranked them first through sixth.
That’s how your eyes will move from one element to another, based on the size, placement, and color of these images.
Look at your website, and decide what the most important element is. If it’s not the biggest and clearest element on the page, you’re not effectively using this persuasion tactic.
4. Use common language
As I said earlier, you’ll need to use a combination of both images and text to create a persuasive website.
The way you use this text will have an impact on sales and conversions. You need to make sure everyone reading your website understands what you’re saying.
Use short words and phrases to get your message across. Bullet points are great too because while they highlight your most important sales points, they also make it easy for people to scan the information.
You want to avoid large blocks of text. Nobody will read that.
Don’t use industry slang or terms people can’t understand. For some of you, this will be easy. But for those of you who are in industries like manufacturing or technology, it could be a challenge.
I’ve got a trick to help you determine whether or not you’re using common terminology. Do you have a son, daughter, niece, nephew, cousin, or younger sibling who is in elementary school?
Have them read your website. If there are words on the screen that a 5th-grader can’t understand, get rid of them. Don’t try to sound like a doctor or a lawyer, even if you are one.
If people can’t understand you, they won’t buy what you’re selling.
5. Use colors to improve conversions
Different color schemes can impact sales on your site.
It comes down to psychology. Our minds have certain associations with colors based on how they are used in our daily lives.
For example, green is associated with go, and red is associated with stop. It makes sense to test a green CTA button.
Here’s another example. What color is Valentine’s Day? Obviously, days can’t be a color. But I know that didn’t stop you from thinking about red and pink.
Know your customers. Are they male or female? What part of the world are they from?
These questions will help you come up with a color scheme that drives sales.
Here are some colors that men and women like and dislike the most:
Figure out what emotions you want your customers to have when they’re visiting your website.
Once you come up with the answer, you can appropriately change your color schemes to influence people’s actions.
6. Limit choices
How many products is your company selling?
Some of you might have an extremely limited product line of just a few times. But those of you selling hundreds or potentially even thousands of items on your website need to pay close attention to this section.
Yes, I’m sure all your products are great. But that doesn’t mean you should try to cram 100 products onto your home screen.
Be selective. Understand the paradox of choice. It’s a simple concept. The more choices someone has, the lower the chances of them making any choice at all:
My recommendation would be to focus on your products that sell the most and have the highest conversion rates and the largest profit margins.
Put these on your website as the focal point. Let your other items be found through a search feature or something like that.
You could potentially even eliminate some items from your product line to make choosing easier.
If people have too many choices, they are also more likely to have buyer’s remorse. They’ll constantly think about an option they could have bought instead, which gives them a bad feeling.
As a result, they could have a negative association with your company as a whole.
The best way for you to be persuasive is by offering fewer choices.
7. Use only one CTA on each screen
This piggybacks on my last point.
I see too many websites try to add multiple call-to-action buttons all over each screen in an effort to get multiple conversions. But instead, they’re missing out on sales.
Too many CTAs will confuse the visitor. Giving them too many choices won’t lead to conversions.
I understand you may be trying to accomplish many different goals on your website. But don’t overwhelm your visitors.
When you want to drive sales, your CTA should mirror your goals.
Have all the other elements on your page leading toward one CTA.
8. Implement patterns
People get used to patterns.
When you implement patterns on your website, the visitor will know what to expect as they continue.
One of the best examples of this in terms of persuasive web design is the scrolling feature. As the visitor scrolls down the page, they see more information.
Here’s what this pattern looks like on the Apple’s website:
This is one of the first screens you see when you start scrolling on their website to learn more about Apple Pay.
There is a heading with some text on the left side of the screen and an image on the right side of the screen. As you continue to scroll, this is the next image you see:
It’s similar, but not exactly the same.
Instead, the image has flipped to the left side of the screen, while the heading and text have moved to the right.
If the pattern is to continue, what do you expect to see on the page as you scroll down even further?
Exactly. The image is back on the right and the text is on the left.
It’s a very simple pattern, but it’s effective. People have a greater chance of retaining this information if it’s presented this way.
Imagine if they tried to cram all three pictures and all of the text onto one screen. It would be a cluttered mess.
The pattern they used creates a clean design and simple navigation. Visitors don’t have to click on anything or navigate to a new landing page. All they need to do is continue scrolling.
This persuasive tactic helps focus the attention of your website visitors. Websites with simple designs have higher conversion rates.
If a company as successful as Apple is using this strategy, I think it’s safe to say you can follow their lead.
Conclusion
You might be a persuasive speaker, but that won’t help you create sales on your website.
Instead, you need to implement persuasive design principles to convince visitors to buy whatever you’re selling.
It starts with clarity. Make it extremely obvious to everyone what you’re offering.
Add visuals, and prioritize the most important elements on your page according to the visual hierarchy rules.
You’ll need to use text as well. But make sure you’re speaking in terms everyone can understand.
Create a color scheme that speaks to your audience. Limit choices, and create patterns.
Stick to one CTA per page.
Follow these persuasive web design tips if you want to improve your sales.
What persuasive design elements have you implemented on your website?
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Updates: Mom Blog, Acquisitions, New Software Projects, and 10,000 Email Subscribers in a Week
The post Updates: Mom Blog, Acquisitions, New Software Projects, and 10,000 Email Subscribers in a Week appeared first on Niche Pursuits.
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