Website silo architecture is a way of structuring your website in a manner that represents a coherent organization of the topics and sub-topics within your website.
A site structure can be achieved through 2 ways: a physical silo (using directories & sub-directories), and a virtual silo (through the use of internal linking).
The basic premise is to set-up a theme on your website such as “baseball” and then setting up sub-themes based off of your keyword research that is semantically relevant to “baseball”.
So for instance, you’d have:
Baseball Teams – Baseball Bats – Baseball Gloves – Baseball Players – Baseball Stats
Then what you’d here is write “supporting posts” underneath these categories which link to each other either through the use of a dynamic menu that changes on every page you have or contextually.
***Do not cross-link between silos – that is, no post under baseball teams should link to anywhere else but the posts under that category***
This confuses search engines and defeats the purpose of website silo architecture. You need at the very least 5 to support any given silo but I’d rather go beyond that to make sure you rank well.
Once you have a properly set-up website with semantic clusters of information all relevant to each other and you’re not leaking out any relevance by miss-linking, you can start your link building.
If done properly, a website which is silo’d will require 1/10 of the external linking power that it would otherwise need thanks largely to the passage of link juice and relevance that the SILO architecture was able to achieve.
Following these principles, it is then very easy to go out there and dominate entire markets using the power of relevance building trough semantic website silo architecture which is only being re-enforced in recent algorithm releases by Google.
This also helps in indexing and crawling as bots will have a much more clear path of where to go to find what content and it speeds up the process 10-fold. Also, while maintaining a strict website silo architecture, you can start posting on a frequent basis and applying internal links to pages with existing content which only further adds to this relevance.
For the users, it can aid tremendously as well seeing as they’ll find it easier to navigate through your website and find related content to what they originally typed in Google quite easier.
In conclusion, website silo architecture is one of the most potent ranking methods that you can use today to rank your websites with much less friction than you otherwise would. If this method is still unclear to you, these are some articles which might be of particular help:
- Bruce Clay – Silos
- Theme Zoom – Website Silo Architecture
- SEO Design Solutions – Website Silo Architecture
These are the resources that I used myself to learn and perfect this technique. I hope you find it useful and good luck on your rankings!
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