Here at Alvarez Web Services we pride ourselves on being a results-oriented search engine optimization agency. This allows us to not only consistently produce results for our clients but also provide them with huge returns on investment.
(Check out our Boca Raton SEO Company)
In order to execute, we focus on a variety of factors that we have proven and tested relentlessly. Our constant testing then allows us to see what’s working and what’s not. What’s working elsewhere and what’s not.
As such, we’ve compiled a list of services that we provide out to the public that we believe work like magic.
- Thematic Relevance
- This is absolutely the #1 key to Google. The search ranking algorithm is designed specifically to find the most relevant sites for any given search and place them at the #1 spot. Contrary to popular belief which would have you think that it’s all about your inbound links or authority. While it is significant, it will not make nearly as much of an impact as themeing and website architecture will. The fact of the matter is that while links do serve a purpose in the algorithm (and more on that later), things like anchor text and topical flow are just ways that Google uses to measure relevance. But it’s all within the site. You can find out more information about that here – http://ift.tt/1S7mVGg.
- Link Building
- Arguably the most popular ranking technique. The bread & butter of SEO. Link building serves a huge purpose and is absolutely critical to the success if any search engine optimization campaign. However, its efficiency can be increased tenfold if you have a properly set-up website with a kick-ass internal linking structure, website silo architecture and flowing thematic relevance. What might take someone 20-30 links to rank for, it could take your website as little as 4-5. And that can be a huge factor that reduces costs, headaches, and the manic depressive cycle that comes with SEO.
- Trust Tiering
- Trust Tiering is a mix of thematic relevance and link building. Traditionally, thematic relevance is built ON-SITE using silo’s and linking structures. However, sometimes a term can be of tough competition and a little extra push is needed. This is where trust tiering comes into play. Also dubbed, “Domain Authority Stacking” by the folks of Network Empire. This is a way to build additional relevance, authority and trust through the use of high-DA properties such as YouTube, Facebook, Twitter, Pinterest, Tumblr, and the likes. People say it doesn’t work because these websites have no Page Authority, or they’re no-follow links, or a hundred other reasons – but the truth is, it’s about relevance and trust, not link juice.
- Content Publishing
- This plays into all 3 of the aforementioned factors and brings them together. Through syndicating content to these social giants by leveraging power of RSS Feeds, one can build highly relevant, authoritative and trusted links on auto-pilot by blogging about their industry. This creates a recipe that includes traffic, click-through-rates, fresh content, user interaction, relevance, authority and trust. It hits Google in all of its fine points, thus creating an immense ranking potential that is unparalleled by any other SEO strategy.
- Social Signals
- Social signals used to be all the rave when Google first announced that they’d be integrated into the search ranking algorithm. The truth is, if you combine all the 4 other techniques that we talked about before, there’s going to be no need for social signals. Simply because constantly posting on social media networking platforms is going to promote them naturally.
If you liked this article and would like to know more about our Boca Raton SEO Services then follow that link and we’ll talk soon!
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