When looking to hire SEO Services in Orlando, it is always good to know what you’re looking for beforehand. Know your specific website’s needs, your goals, what you’re looking to get out of SEO and search engine marketing so when time comes to reach out to an Orlando search engine optimization agency, you’ll be able to explain exactly what you need.
More often than not, most business owners just want the phone to ring. And that’s a good enough goal. But you also have to know where your website stands. Here are some things to look for within your website:
- Past SEO
- If you’ve worked with a search engine marketer before, try to decipher what it is that they did and know what happened afterwards. Such as what changes they made to the title tags, what kind of backlinks they built, citations, social signals, content, so on and so forth.
- This is an absolutely critical factor because it’ll dictate where your site is and what will then be the best next step. For instance, if you have a website that has been penalized before – it will not rank or reach its full potential until the penalty is either removed or mitigated. Sometimes, getting a penalty removed may take a lot more time than just starting off fresh on a brand new domain – so these possibilities must also be assessed.
- Market Competitiveness
- In order to evaluate the estimated time that it’ll take for a campaign to provide a substantial return on investment, one must know how competitive a given keyword / market is. A quick way to do this is to judge by the number of competing pages. Usually, keywords that are not as competitive will tend to have sub-500,000 competing pages. However, these may not always be the most profitable. You need to gauge the competition of your market as a whole and then try to find easy pickings through extensive keyword research.
- Age of Domain
- This plays a much bigger role now then it used to, but aged domains always have and continue to have a much more “smooth” ranking experience. Conversely, newer domains might encounter a more turbulent ascent in the search engine results page.
- However, there are several things to keep in mind. The links to a domain matter, an old domain will not beat a newer domain if it does not have superior links. The real reason why older domains tend to perform better is because they have more trust – if they have not been tampered with. An aged domain who has aged links and has good trust will experience a steady increase because Google does not “sandbox” it. Meaning, it will not hinder its ranking ability because the website has proven that it’s not trying to spam its way to the top.
- This does not mean that newer domains do not rank well. As a matter of fact, I primarily make my personal websites on brand new domains and they perform extremely well on the SERPs. However, there are very specific techniques that I employ in order to make this happen. Such as setting up the right website silo architecture, developing strong thematic relevance based on semantic indexing, content syndication and the acquisition of links from trusted seed sets. This will very easily get you on Google’s good side and then you can slowly pick up the pace by adding more potent links at a quicker rate, while still being particularly meticulous as you’d be tip-toeing on thin ice.
Anyways, that’s it for today and I hope this quick tips can help you in your search for a quality Orlando SEO expert, good luck!
The post Tips To Keep In Mind When Hiring An Orlando SEO appeared first on Alvarez Web Services.
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