Should You Hire A Florida SEO Company?

For a lot of business owners, the promise of getting high returns on their investment can seem very lucrative. In all honesty, search engine optimization can be and is very lucrative.

However, sometimes it is not always necessary – depending on your particular business. Our Florida SEO Company likes to integrate all aspects of internet marketing into one single package in order to make sure that our clients enjoy profitable returns on their investment.

Since we are now moving into something that has been dubbed the “semantic web” it is therefore critical to not just build links to “relevant” pages but to also incorporate videos, blogs, tweets, posts, re-blogs, likes, shares, re-tweets and the likes into our campaign in order to have a full-fledged search engine marketing campaign.

It just doesn’t make sense to Google anymore to have authority inbound links if no one is talking about this site and no one is sharing it. If anything, it’d smell fishy.

We’ve tested constantly and we have devised a technique so powerful that we’re able to out-rank brands for their own targeted search queries. This is done through semantic SEO. Not archaic build tons of links with spun content type SEO, which sadly – still remains prevalent to this day.

Our SEO Company focuses on various factors that aggregate into one giant all-encompassing search engine marketing campaign. Without diving too deep into them, here are some of the things that we focus on:

1. Website Architecture
   1. Website “SILO” Architecture is a method which builds massive amounts of thematic relevance and dramatically improves user experience. The two most critical factors for search engine success. We do this by properly allocating internal links which reinforce theme relevance through contextual anchors, leveraging navigation links to category / “silo” pages to keep the juice flowing and maintaining a structured architecture through the use of permalinks and categorization.
   2. The purpose here is to build and reinforce thematic relevance as opposed to optimizing your website for one keyword. That’s the wrong way to do it. It’s archaic and does not work anymore, period. Since 2013, the Hummingbird update gave birth to latent semantic indexing which means that Google is now associating words like “internet marketing” “online marketing” and “digital marketing” and grouping them together. It’s massively devaluing this technique of optimizing for just one keyword and it’s pushing webmasters to build thematic relevance through the use of internal links, anchor text, contextual links and website architecture. Which is at the base of our search engine optimization campaigns. 
2. Content Syndication
   1. Content syndication is something people don’t do nearly enough off. The basic premise here is to build a circle of personal branded properties such as Twitter, Facebook, Tumblr, WordPress, Blogspot, amongst others and syndicating your blog’s content to them. This builds further relevance, expands your brand, shoots your content to the outermost layers of the internet while also bringing massive social signals back to the website. This is extremely powerful and it must be done. Remember the semantic web? Yeah. If your site’s content is not being shared all over the internet, Google’s going to infer that your content isn’t of much value and it will treat it as such. So be mindful of this.
3. On-going publishing
   1. This also plays in with the aforementioned point but there’s a reason why I made it as a section of its own. Your website needs fresh content. Period. It helps with crawling, indexing and it also helps with bringing in traffic and user interaction. Static websites don’t perform as well as they used to. It’s also a big reason why Google loves WordPress. Continually put out content, and valuable content at that. Not just short-400 word articles with general knowledge that has been spewed out a thousand other times by other people in your industry. Bring fresh, authoritative content that Google will love and you will dominate. Nuff said.
4. Social interaction
   1. Social interaction is very powerful. As a matter of fact, there are hundreds of websites that do extremely poor SEO yet they dominate the search engine results page. Why? People. Google’s main objectives (as mentioned before) are to provide the most relevant content that people love. So when you have a website like EliteDaily, ThoughtCatalogue, or BuzzFeed that continually put out fresh content that gets shared EVERYWHERE on the internet – it’s a clear indication to Google that people love the content. So Google gives it huge amounts of trust and authority. And they outrank anyone and anything. The way we integrate this into our marketing campaigns is through points #2 & #3, we build branded properties that syndicate our website’s content consistently. This brings in huge amounts of social interaction and traffic, so while it won’t be at BuzzFeed’s magnitude – it can give us a major leg up on the competition.

So, if your website is missing all of these points and you feel that it’s necessary to hire a search engine optimization company to assist in your marketing campaign. Give us a call

 

Until next time,

David.

 

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