So there I was sitting in the hotel “business center”. Oddly, I work from home and almost never leave my house. But today, of all days, I didn't have access to my own scanner. I was about to spend $6…
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So there I was sitting in the hotel “business center”. Oddly, I work from home and almost never leave my house. But today, of all days, I didn't have access to my own scanner. I was about to spend $6…
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Your company is ready to launch a new product. This is an exciting time for you and everyone else involved.
Depending on your industry and brand, you’ve spent months or potentially even years developing this product.
As you approach the final stages of development, you’re starting to get a bit anxious. I can totally relate to this feeling. You’ve spent so much time, effort, and money on this that you want to make sure that it’s successful.
If your new product isn’t a hit and doesn’t sell, it could be a crushing blow, both financially and psychologically for your brand.
Here’s what you need to realize. Your product may be outstanding, but if you don’t promote the release properly, nobody is going to buy it.
Sure, you may get the occasional sale from someone walking through the aisles of your physical location or browsing online at your ecommerce store, but that’s not enough to drastically increase your revenue.
There’s no reason to wait until your product launches to start promoting it. That way the introduction phase of your product life cycle will have higher sales.
Building hype for your new product will have consumers anticipating the launch. That way, you’ll start to get sales immediately on release day.
If your last product launch wasn’t too successful, you might need some tips on how to improve your strategy the next time around. That’s why I created this guide. It’s also great for anyone who is releasing a new product for the first time.
Here’s the best way to build hype and drive sales.
First, you’ve got to figure out who will be using your new product. This isn’t the same thing as identifying the target audience of your brand.
Sure, you already know who your customers are, but will all of your customers be using your new product?
Here’s a really basic and obvious example to show you what I’m talking about. Let’s say you have a clothing brand. You sell a variety of products for both men and women.
The new product that you’re releasing is a sports bra. Obviously, the market segment here is athletic women.
This is really important for brands that have a diverse line of products. Not every single customer of your will be interested in the new launch.
So it’s a waste of time, money, and resources if you market to everyone and anyone who walks through your doors.
Instead, take advantage of your customer information that you have on file. You may have email lists segmented into certain categories.
Send out messages to the subscribers who fit the description of your customer persona.
Think about your end game and start there. It’s an interesting strategy, but it helps everyone on your team get on the same page.
It’s always a great idea to follow the advice of successful companies. Jeff Bezos, the founder of Amazon, says that his business employs this strategy for new product launches.
Write a mock press release. Explain exactly what your new product is and why you made it. Talk about the top features, benefits, and differentiation factors.
Keep this description clear, concise, and to the point.
Come up with a potential frequently asked questions list. What kind of problems, inquiries, or instructions would a customer have if they bought the product?
Put yourself in the shoes of a neutral person who has no prior knowledge of the product and how it works. Will they be able to figure it out?
Outline the customer experience. Determine how different people will use the product. Imagine every possible circumstance that the item could be used for.
Next, write your user guide. This should be a step-by-step instruction page that describes everything the customer needs to know about how to set up, use, and troubleshoot the product.
Once all of these steps are outlined, it will make it easier for your company to brand the product and make sure that it’s ready to be marketed accordingly.
Your new product needs to be tested constantly. It doesn’t matter what it is or what kind of industry you’re in, testing early will improve the final performance.
This statement holds true for both physical products as well as intangible products, such as software.
Testing needs to happen during each phase of development.
Testing early will make your life easier in the long run. But it also has promotional benefits.
If you can get your product into the hands of beta testers and focus group participants, it can start to build hype.
You’re killing two birds with one stone here. First, you’re getting valuable feedback to ensure quality control. Second, you’re getting the word out about the new item.
These testers could be influencers within certain industries. They may have blogs, websites, or connections to people who do as well.
If they talk about their experience on social media, you can start to get free promotion without putting in any effort. You should encourage your testers to do this.
Blogging has exceptional benefits for businesses. Promoting a new product is no exception to this strategy.
Take advantage of your existing blog.
You’ve got to find ways to talk about your new product without sounding too salesy. Your audience knows that you’re biased, so you can acknowledge that.
Say something like, “Obviously, I know I’m biased, but I’ve been working in this industry for a long time. This product is revolutionary and will change the way you do things.”
Talking about the product in your blog will build anticipation for your regular readers. They’re already familiar with your voice and brand, so they make be likely candidates to make a purchase when the item finally gets released.
Take a look at some of the other benefits of blogging.
Blogging about your product will help you generate new leads and get more traffic to your website. These are both ideal scenarios for anyone who is getting ready to launch a new product.
The more traffic to your site increases the chances that you’ll get more sales.
You can also guest blogging as a strategy to talk about your new product. In most cases, this is free advertisement to a new audience.
The website your blogging for benefits because they get new content without having to do any work. You benefit from the exposure. So it’s a win-win for everyone.
Sometimes the best way to build hype is to be mysterious. Don’t give it all away in your first promotional campaign.
People are curious by nature. If you tell them everything they need to know right away, they don’t have a reason to follow up to get more information.
But if you use teaser promos, it will stimulate their curiosity.
Here’s an example.
In 2017, Sony released the Xperia XZ Premium. This product won the award for the best new smartphone at the 2017 Mobile World Congress.
After winning an award last year, Sony released a teaser video to build anticipation for the 2018 MWC.
The video is 23 seconds long and doesn’t provide too much information. First, it shows and a hand, and then curved lines appear above it.
Then the video displays the date for the 2018 conference. As you can see, Sony released this video at a perfect time. The promo aired one week before the event.
This gets people talking. Are they releasing a new phone? Does it have a curved screen?
People let their imaginations run wild. Now, consumers will keep coming back to see if the brand releases further updates.
This piece of advice piggybacks off of our last tactic. Big events are a great time to talk about your new product launch.
You’ve got lots of eyes and ears on the event, especially if other companies in your industry are participating.
Events will also have other media outlets attending. So the press can hear about your new product and talk about it on their blogs, TV shows, or podcasts.
All of this is free promotion. It gets the word out there and gives people something to get excited about.
In addition to pitching your product at an industry event or conference, your company can hold especially event that’s only for your products.
Apple does this every year.
They use these keynote events to talk about the technology and features behind all of their newest products before they get released.
During their September 2017, they used this special event as an opportunity to announce six new products.
As you can see from the list, there is a huge variety between these products. They’ve got new phones, watches, TVs, and operating systems.
Since Apple does this every year, their customers are always ready for the events. The speakers discuss how all of the new products work and highlight the top features.
Then, when the product is finally available for purchase, customers already know what to expect.
Apple is an industry giant. So it’s definitely not a bad idea for you to follow their lead and apply this strategy to your company.
You’ve got to take advantage of videos as a marketing tool. I’m sure you’re using it for other areas of your business, so promoting a new product launch shouldn’t be an exception.
64% of customers make a purchase after seeing a branded video. More than half marketing experts across the world say that video content has the highest ROI compared to other content marketing strategies.
Furthermore, 95% of information gets retained when it’s watched in a video. This is ideal for a new product release.
Since your product isn’t available for purchase yet, you want to make sure that your promotional campaigns are memorable.
Take a look at how Vantage Robotics uses this strategy to promote a new product on their website.
They’ve got video demonstrations for how the product works.
This is very important for certain industries, especially for those of you in technology. If you’re selling a t-shirt, you don’t need to really explain to your customers how it’s used.
But if you’re selling something like an aerial camera that follows people around and records a video, then there is probably a bit of a learning curve.
Video demonstrations help eliminate confusion. This relates back to what we talked about earlier, in terms of writing out your FAQ and user guides ahead of time.
Your video can answer any potential questions. Plus, when people see your product in action, they’ll be excited about the release and lined up to buy it.
Don’t just use your website to promote your new product. Take advantage of all of your existing marketing channels.
Exhaust every resource.
Social media is a great place to start building hype. With the option for your followers to like, comment, and share your posts, it’s a perfect way to get even more exposure.
Plus, you’ll be able to get more engagement when you promote your products on social media.
Customers will be able to ask questions and hear back from you.
Don’t think that your marketing efforts need to be restricted to just a couple of channels or some posters inside your physical store locations.
The more marketing channels you use, the greater the exposure will be.
Why should you wait until your product officially hits the market to start making a profit?
Collecting money for pre-orders is a great way to build hype. Now, customers are invested. Making a purchase early shows them that your product is real and not just a concept.
They’ll also start telling their friends, family, and social media followers about their excitement.
Take a look at how this strategy was used for the DronePhone.
They market this pre-order as a way for consumers to be one of the first people to get this product.
If you’re releasing something that’s groundbreaking or revolutionary, this is a really cool pitch.
Don’t wait until your product is released to start marketing it. Start building hype in the early stages, even when it’s still being developed.
Segment the market within your overall target audience. Test your product and blog about it.
You can use teaser videos to generate curiosity from your customers.
Promote the product at a special event and use video demonstrations to show how it works. Use all of your marketing channels as a promotional method.
Start collecting money with pre-orders.
Once your product is ready for launch, make sure everything is working properly. You don’t want consumers to experience any problems.
Get your sales team ready. Your customer service representatives need to be educated and ready to answer any questions.
Don’t lose momentum. Keep promoting your product hard, even after the release.
If you follow this guide, you’ll have a successful and profitable product launch.
What strategies is your company using to build hype for your newest products?
If your sales are starting to plateau or decline, you’ve got to come up with a new strategy to get a cash injection into the business.
Even if your company is doing OK right now, you have to ask yourself whether your current business model is sustainable in the future. It’s always important to analyze the trends and plan ahead.
Are you utilizing a customer loyalty program?
If you have a loyalty program in place, that’s great. You’ve at least identified it’s necessary. But now, it’s time to make sure it’s actually making you money.
If you don’t have a loyalty program set up, that’s OK for right now. However, I’m going to explain to you why that needs to change soon.
Even if you don’t have a customer rewards or loyalty system in place, I’m sure you know how these work. You might even be a loyalty program participant at someone else’s business.
Basically, these programs collect consumer information, and each customer gets some kind of card, ID, or login information to track their spending habits. Members get rewards, based on how the program is set up, which encourages them to keep coming back.
Punch cards or stamp cards are both super basic versions of a customer loyalty program.
The local food truck outside your office might give you one of those cards and reward you with a free sandwich on your tenth visit, for example.
As long as you can get customers to keep coming back and spending more money, the program will be successful. I’ll show you different ways to implement this strategy.
Loyalty is important because it’s easier and less expensive to market to your current customers as opposed to acquiring new ones.
You’ve got a 60-70% chance of selling something to your existing customers. But you’ve got only a 5-20% chance of getting a sale from a prospective customer.
Plus, acquiring a new customer can be up to seven times more expensive than retaining an existing customer.
Furthermore, a returning customer will spend 67% more money than a new customer.
All of these statistics prove why loyalty is so important, but now it’s up to you to make it happen. If you don’t act fast, one of your competitors could come up with a loyalty program that steals your customers.
Here are some of the best ways to implement a customer loyalty program.
Let’s start with something simple. Point systems are a very common way to encourage customer loyalty.
For example, every dollar spent earns the customer one point. Those points can be used to get discounts and promotions. Some of these point systems could have a cash value or be used to make purchases.
You could even give the customer ten points for every dollar spent. It makes them feel as if they are earning more.
Here’s an example of how a credit card issuer uses a point system to encourage customers to spend more money on their cards:
Points can be used to purchase electronics or other products through their platform. Customers can track their points by logging into their customer profiles.
If they see something they want, they’ll spend more money to get more points. Eventually, they’ll redeem their points for the reward they want.
It’s a very simple but effective concept. You can easily implement this type of program into your business model.
Charging the customers upfront to participate in the loyalty program is another strategy that has lots of benefits.
For starters, you’re collecting additional money right away whenever someone joins the program. That extra bit of cash can boost your bottom line.
But you’re also still getting the added benefits of customers coming back and spending more money.
If a local pizza shop gives you a punch card and you’re not happy with the pizza, you can just throw the card away and never go back. But that’s not the case if you pay for a loyalty membership.
Amazon Prime is a perfect example of this program in action. They charge customers $99 per year to become a member.
One of the top benefits of being an Amazon Prime member is you can get free two-day shipping on your purchases.
Prime customers will always visit Amazon first if they want to buy something before checking out other websites. Why would they pay for shipping or wait a week to get their package when they can get it in 48 hours at no extra cost?
They already paid for the membership, so they might as well use it.
There are other added benefits to this membership, like free TV, movie, and music streaming options.
You can also come up with a loyalty program that rewards customers based on how much they spend. It’s one of my favorite strategies.
Implementing this method accomplishes a couple of things. First, it encourages customers to spend more money. But it also rewards your best customers.
A customer who spends $2,500 a year shouldn’t have access to the same rewards system as someone who spends $50, right?
The Sephora Beauty Insider program is one of the best examples of this type of loyalty system:
It’s a simple concept. Anyone can sign up for free to be an Insider member. This free membership comes with perks like a birthday reward and free beauty classes.
Once an Insider member spends $350 in a calendar year, they get bumped up to VIB status. VIB customers have access to all the Insider benefits plus a couple of extra advantages.
If you’ve got a VIB card, you’ll also get a gift each month and a free custom makeover once a year.
Sephora’s best customers can become Rouge members. This status is only for people who spend more than $1,000 a year. It’s an elite club.
Rouge rewards members get free two-day shipping on all their purchases, unlimited custom makeovers, and invitations to private beauty events. Sephora even has certain products that they sell only to Rouge rewards members.
If you want your top spending customers to get more rewards, you should consider this type of program for your business.
Once you come up with a loyalty program, you’ll need to find ways to promote it. Otherwise, your customers won’t know it exists.
But as you know, marketing can be expensive. That’s why you can partner with another company to increase the exposure of both loyalty programs.
You’ll get free promotion every time the partner company pitches the rewards system.
They are promoting a Delta SkyMiles card. The card comes with lots of benefits for the customer, the airline, and the credit card.
As a cardholder, you get special treatment whenever you travel with Delta. Card members don’t have to pay to check their bags and get priority boarding benefits.
They also receive discounted in-flight purchases and extra bonus points whenever they make a Delta purchase. Points can be used to get discounted flights.
This card is great for Delta because it encourages cardholders to fly with them as opposed to another airline.
American Express loves this card because it charges an annual fee and can make money on interest.
But the benefits help justify the cost and make the membership worth it to the customer.
As you can see based on everything I just talked about, this strategy of partnering with another company also incorporates some other strategies I talked about previously.
This program uses a points system and also charges an annual fee. So don’t be afraid to mix and match some of these programs.
Get creative. Your customer loyalty program doesn’t need to be stale and boring. Find a way to spice it up and add some excitement to the mix.
You can create a game that encourages customers to keep buying from your brand. The more they shop, the greater the chances they have of winning the game.
Here’s a great example from Vons grocery store:
They’ve created a Monopoly game for their customers.
Every time customers check out at one of their stores, they receive Monopoly tickets.
They take the tickets home and try to fill a board, which is issued by the store. The tickets and boards are completely random.
When the tickets match the board, customers can get discounts, prizes, and even a chance to win a $250 million jackpot prize.
This type of loyalty program is exciting. The best way for customers to increase their chances of filling the board is by spending more money.
When a receipt gets printed at the store, it tells the cashier how many tickets the customer is eligible for. That way, the customers who spend more money get more tickets.
It’s similar to the loyalty program with the annual pricing tiers I discussed earlier, except instead of the spending being rewarded on an annual basis, it’s rewarded based on how much was spent per visit.
You can also come up with a loyalty program that speaks to customers who have the same vision and mission as your company.
This is different from the other types of systems I’ve discussed so far. It also depends on the type of company you have.
The TOMS’ One for One campaign is a great example of this method:
It’s a simple concept. For every product purchased from TOMS, the company will help a person in need.
The idea started like this. TOMS would donate a pair of shoes to a child in need every time a pair of shoes was purchased on its website. If you buy ten pairs of shoes, ten pairs of shoes would get donated.
But since then, the program has evolved to help underprivileged people in countries all over the world in more ways than just providing them with shoes.
The TOMS customers get a different type of reward. It’s a reward of helping other people.
Rather than getting points or getting gifts for themselves, the TOMS customers would rather help people who need it more.
If your company has a mission or vision similar to this one, make sure you promote this to your customers. You’ll still be able to create a sense of customer loyalty in those people who are in the giving spirit and want to help.
Creating a customer loyalty program is a great way to drive sales.
It doesn’t matter whether you’re a brick-and-mortar small business or a global ecommerce platform, this strategy will help your company grow.
That’s because it focuses on customer retention. It’s cheaper to market to your current customers than to find new ones. Plus, your loyal customers spend more money.
Rewards programs keep these customers coming back.
Try something simple, e.g., a basic points system. You could also charge members an annual fee to collect extra money upfront.
Consider creating a tiered program that rewards customers who spend the most money. Partner with another brand or turn your program into a game.
As you can see from the examples I’ve discussed, you can even combine some of these strategies together.
If you follow these tips, you’ll notice an increase in sales.
What type of strategy does your company use to retain customers with a loyalty program?
Achieving a net worth of one million dollars is a goal a lot of people share. That’s probably because they see it as being enough money to retire on, or to live the lifestyle of their dreams. You also automatically…
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It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business, you’ve to use this concept to your advantage.
All too often I see companies that launch a broad stroke marketing campaign in an attempt to reach as many customers as possible.
While I commend the approach and thought process, it’s an ineffective strategy.
It’s much more effective to segment your marketing campaigns based on different generations. Don’t try to reach Millennials and Baby Boomers with the same advertisement.
Rather than speaking to both of these generations, you’re campaign will end up being a complete miss.
I created this guide to show you how you can use behavioral analysis improve your marketing campaigns. By segmenting your target audience, you’ll be able to enhance customer engagement and increase conversions.
I’ll explain the differences between:
Understanding how these different generations think and behave will ultimately help you improve the customer experience.
This is valuable information for every business because your customers fall into one of those generational categories.
Depending on the size and scale of your company, you may even have customers from several of these generations. While other businesses may be in a niche category and only be targeting one of these market segments.
Regardless of your situation, this analysis will help improve your business. Here’s what you need to know about each generation.
People who were born roughly between 1925 and 1942 are members of the Silent Generation. This generation is also known as the “Lucky Few.”
This group of individuals is patriotic. They grew up living and serving during World War II, the Korean War, and the Vietnam War.
As far as their racial makeup is concerned, 78% of the Silent Generation is white.
The majority of them did not pursue higher education. In fact, only 20% of women and 32% of men in the Silent Generation of a Bachelor’s degree.
They focused more on working and earning money, as opposed to going to school. That’s because their parents grew up during the Great Depression, so this group learned the value of a dollar.
While companies may overlook the Silent Generation because of their age, there are still over 28 million of them alive today.
So how can you reach them? You can still use digital marketing tactics to target the Silent Generation.
Nearly 60% of people over the age of 65 are active on the Internet, and almost 90% of them use email.
The majority of their digital consumption is done on a computer. Research shows that only 22% of senior citizens own a smartphone.
If you’re targeting the Silent Generation, you can also use more traditional marketing tactics like print media. They grew up reading newspapers, so they’re used to this.
Make sure that you create big advertisements with large font. You want to make sure that it’s easy for them to read. Don’t use colors that are too bright and difficult to see. Try to come up with a campaign that speaks directly to them.
For example, look back at some of the information that we previously discussed. You could use an American flag, or other patriotic symbols to get their attention.
Try using keywords like “how to save money” and put emphasis on the deal that you’re offering.
Television is one of the best ways to reach the Silent Generation. Studies show that this group watches more than 51 hours of TV per week.
While this number is staggeringly higher than other generations, it also suggests that they aren’t skipping over commercials.
Baby Boomers were born after World War II. While the dates of their birth aren’t exact, anyone who was born during the mid 1940s to early 1960s falls into this category.
This generation really wants to get a great value out of their purchasing decisions. So if you’re targeting Baby Boomers, you’ve got a great chance to upsell your existing customers.
But with that said, these upsells have a greater chance of success if they’re pitched in person or over the phone.
As Baby Boomers enter and approach their retirement years, they are more financially stable. So they may be willing to splurge a little bit more when it comes to their spending habits.
Baby Boomers are loyal to their favorite brands. This is especially true for specific industries, such as household goods, health, beauty, food, and beverage.
Although Baby Boomers are considered to be an older generation, it doesn’t mean that they don’t have an active Internet presence. Even though they prefer to speak to someone in person, they still spend time shopping online.
In fact, 70% of Baby Boomers make a purchase on Amazon at least one time per month. More than half of Baby Boomers use the Internet for 15 hours per week.
This generation is a great target audience because you’ve got so many options to reach them. They will still come to your physical store locations to speak to your customer service representatives, but they’re also willing and able to shop online.
So as a marketer, you’ve got the best of both worlds here.
Even though Baby Boomers will shop on your ecommerce store, it’s unlikely that they’ll do it from a smartphone or tablet.
Only 13% of Baby Boomers use smartphones to shop online. 18% of them use tablets for ecommerce shopping.
So if you’re trying to target this generation through mobile marketing tactics or push notifications, it won’t be effective. Your best bet is to focus on their experience navigating from a laptop or desktop computer.
They conduct research before rushing into a purchasing decision. So you’re not going to have much luck trying to target impulse buyers from this group.
When it comes to their online habits, Baby Boomers are doing much more than just shopping. More than 82% of this generation has at least one social media profile.
You definitely need to use your social media marketing strategies to drive traffic to your ecommerce landing pages if you want to effectively target Baby Boomers.
Just make sure that you’ve got plenty of information about your products and services available online. This will make it easier for them to conduct research.
It’s also a bonus if you make it easy for them to contact your customer service team over the phone or in person.
Generation X is commonly referred to as Gen X for short. They were born between the mid 1960s and early 1980s.
This is a family oriented group of people who definitely enjoys new technology. People from Gen X lived through important historical events and the civil rights era.
With such a large age difference between the oldest and youngest members of Gen X, it can be tricky from a marketing perspective.
The oldest people from Gen X have some traits that are very similar to the Baby Boomers that preceded them. While the younger members behave more like Millennials, which we’ll discuss shortly.
Regardless of their age, one thing that’s common across the board for this generation is their dependence on credit cards.
76% of Gen X got their first credit card by the time they turned 24. As a result, they’re used to carrying around credit card debt.
As you can see, less than half of Gen X pays their credit card bills in full. But with that said, this generation still has the reputation for being financially responsible and independent.
That’s because Gen X has other debt to worry about in addition to their credit card bills. The average mortgage debt for Gen X is $144,000.
This number is 60% higher than the generations preceding them. From a marketing perspective, you’ve got to use this information to your advantage.
They are homeowners who use credit cards. So your marketing campaigns should encompass both of these elements.
Millennials are also known as Generation Y. They were born between the mid 1980s and mid 1990s.
According to the Pew Research Center, as of April 2016, Millennials exceeded Baby Boomers in terms of population size in the United States.
Compared to previous generations, Millennials are more conscious of the world around them. They like businesses that care about the environment and giving to people in need.
In fact, nearly half of Millennials are more likely to buy something from a business that contributes to a greater cause.
37% of this group said that they would even be willing to spend more money on a product or service if it meant that it was supporting a cause that they believed in.
This generation has adapted to technology much earlier and faster than previous generations. 56% of Millennials are the first people to try out a new form of technology.
They love creating content and posting original photos and videos on the Internet, especially on social media platforms.
Millennials want entertainment from brands. They also want to be part of the creation process and they love to have their feedback heard.
More than two-thirds of Millennials want to provide feedback to a brand, whether or not they had an enjoyable or poor experience.
This generation loves to travel.
How can you use all of this information to your advantage as a marketer?
For starters, don’t be shy about your affiliations with nonprofit organizations and other charities. If you’re not making any donations to help certain causes, consider trying it out if you want to target more Millennials.
As you could see from the research, you might even be able to charge more for your products and services if you take this approach.
Encourage user-generated content on social media. Ask your customers for feedback in the form of surveys and interviews.
Come up with marketing campaigns that show how your products and services can benefit people who are traveling.
Generation Z, known as Gen Z, the iGeneration, Post-Millennials, or the Homeland Generation is the newest group of consumers for brands to target.
The oldest members of Gen Z are just graduating college. This means that they are getting full-time jobs. With those jobs come full-time salaries.
As a marketer, this is a great opportunity for you to target people who just recently acquired an increase in spending power.
Just like Millennials, Generation Z also cares about the planet. 78% of Gen Z are worried about world hunger and 76% are concerned about humanity’s impact on the planet.
Brand loyalty isn’t that important to this generation. They care more about quality than loyalty.
The best way to reach Gen Z is through social media. But don’t use Facebook. There’s been a decline in Facebook usage amongst this age group.
Instead, you’ve got to bump up your presence on Snapchat and YouTube.
They watch YouTube videos more than television. Do you remember earlier when I said that the Silent Generation watches 51 hours of TV per week? Well Gen Z only watches about 3.5 hours TV each week.
Talk about a major difference between the two groups.
They enjoy using multiple digital media consumption platforms simultaneously. That’s because their average attention span is only 8 seconds.
When you’re marketing to Gen Z, just keep all of this information in mind. You can reach them on the social platforms that they use the most.
Just because they bought something from your brand in the past, it doesn’t mean that they will be loyal if you didn’t have great quality.
Successful businesses understand their customers. Your products and services need to add value to the customer’s life and your marketing campaigns need to reflect this.
But with so many differences between generations, you’ll need to segment your target audience based on the campaign you’re running.
A print advertisement that you made to target the Silent Generation won’t penetrate your Millennial audience.
Your Snapchat ads designed for Gen Z won’t have an impact on Baby Boomers.
Figuring out who you want to target and how you’re going to reach them will increase your conversion rates and ultimately make you more money.
How are you using generational marketing tactics to segment your target audience?
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