Thursday, July 6, 2017

Niche Pursuits Income Report for June 2017

Hey, welcome to another income report!

As usual, I'm happy to share what is happening across all of my brands.  I have a number of different websites and as you can see, a significant portion of my income is derived from projects outside of anything related to NichePursuits.com.

Having said that, you will see a nice uptick in earnings for my Niche Pursuits brand as well.

Overall, I had a couple of brands that were down, but a couple of brands that were up.  For everything combined, I ended up higher than last month.

Also of note is the fact that one of my employees, Jake, was on vacation for the entire month of June.  He was able to travel the country in an epic road trip with his family.  Somehow we were able to prevent my business from crashing down without him.  Having said that, it's great to have him back so we can move forward with a couple of projects!

Now it comes time for what you have all been waiting for…my monthly selfie.  I don't usually take pictures of myself, but for some reason I've started this tradition of a monthly picture and I just can't stop.  It just 12 pictures a year…

The best part is that I only get one shot at it, my self-imposed rule.  The first selfie I take is the selfie you see.  So, here I am on July 6th, 2017…this time outside my house!

So, my fat finger accidentally hit the button before I was ready…oops!  So, I'm not angry, I just wasn't ready for the picture.  Oh well.

Income Reports

I've come to a realization on a couple of things this month as it relates to my Niche Pursuits brands.  First, I'm no good at making money from hosting commissions.  

I see other bloggers crushing it with hosting commissions, and I've always wanted a piece of the action.  However, I think in the six years of owning this blog I've only crossed $1k per month a couple of times.

But I've decided hosting commissions is not my calling in life, so I don't care anymore.  Luckily, I have other ways to monetize this blog as you can see below.

Related to that, I've discovered that Niche Pursuits Insider is a much better way to monetize my blog here.  After just opening the doors for a week or so, I've already made more money than my hosting commissions for the past year.

Here's the income report for Niche Pursuits.

NichePursuits.com Income Report - June 2017

Income Source Gross Profit Monthly Change
Total $11,165 $4,681
Bluehost (Get Web Hosting for Just $3.95 Right Here) $330 ($320)
Jungle Scout: Amazon Product Finder, Special
10% Discount Here.
$963 $234
Thrive Themes (See my strategy for increasing subscribers with Thrive Leads Here) $1,408 ($448)
AmaSuite 5 ($100 Discount Here) $74 $74
Easy Azon Plugin $332 $129
SalesBacker (auto-email Amazon buyers) $204 $20
MerchInformer Software. (See how to start a t-shirt business with Merch Informer here). $956 $435
Long Tail Pro*(*My affiliate commission only, not my ownership distribution). $544 $148
SEMRush Competition Analysis (See an in-depth tutorial and video here). $312 $80
Inventory Lab: Amazon Profit Tracking Software $10 ($25)
PointBlankSEO Link Building Course $30 ($30)
Hire Writers $16 ($149)
Content Refined (Exclusive 10% off When You Use Coupon Code: "spencer" at Checkout) $516 $201
Amazon Affiliate Bootcamp by Tung Tran $0 ($124)
Human Proof Designs: Niche Sites Done For You $170 ($842)
Brand Builders: Custom or Pre-made Affiliate Niche Sites $5,300 $5,300

I want to point out just 2 things on this report.  First, I made a nice chunk of change promoting Brand Builders as an affiliate.  Their Pre-made niche sites were a hit with my email list, so I plan on doing another promotion in the next month or so.

If you don't want to wait for a pre-made niche site, you can request that they build a custom niche site at any time right here.

The other thing that is missing from the income report is Niche Pursuits Insider.  As mentioned last month, I've decided to not reveal the income from Niche Pursuits Insider.  However, I will say that it was the largest income producer for Niche Pursuits and I expect it to grow significantly in the next 6 months.

You can Join Niche Pursuits Insider Here.

Home Good Brands Income - June 2017

Income Source Gross Profit Monthly Change
Total $16,709.31 ($2,427.00)
Adsense $395.60 ($148.12)
Amazon $1,120.61 ($145.81)
ebay Sales 506.87 ($122.97)
UK sales $1,791.71 ($1,517.46)
Amazon Product 1 $9,498.00 ($1,087.11)
Amazon Product 2 $2,018.94 ($24.91)
Amazon Product 3 $1,045.46 $749.27
Amazon Product 4 $0.00 ($144.78)
Amazon Product 5 $50.20 $8.16
Amazon Product 6 $15.17 ($235.21)
Amazon Product 7 $266.75 $241.94

For our home goods brand, we saw a little bit of a drop in traffic to our website and to our Amazon listings.  As a result, a couple of our top selling products didn't do as well.

The big drop in UK sales is due to the fact that we ran out of stock there.  And frankly, I don't plan on restocking.  I know that it's revenue I'm giving up, but dealing with multiple Amazon countries and the entire logistics of foreign taxes, shipping, etc is just a headache I want to get rid of.

So, the UK sales will eventually drop to zero and we will just focus on the US.

The silver lining is that product 3 had a great month and I'm hoping that sales continue to pick up.  This is 2 months in a row that this brand is down, so I'm hoping things turn around in July.  But overall, the income is pretty sweet, right?

Fitness Brand Income - June 2017

Income Source Gross Profit Monthly Change
Total $1,230.56 ($233.77)
Google Adsense $0.00 ($18.78)
Amazon Associates $434.26 $12.22
Amazon Product 1 $197.92 ($185.55)
Amazon Product 2 $371.28 ($108.29)
Amazon Product 3 $102.69 $44.01
Amazon Product 4 $124.41 $22.62

I don't have much to report on for this fitness brand.  It's down a couple hundred bucks, but I don't see any major issues that need to be fixed.  (We are no longer displaying Google Adsense on the site, which is the reason for a zero).

I am excited about a couple of new products that should be launching this month.  I feel like I've been saying that for 3 months now, but I think this time it's true.

If they do launch, I expect a significant income boost for this brand.

Amazon FBA Incubator Income - June 2017

Income Source Gross Profit Monthly Change
Total $1,650.54 ($309.77)
Amazon Product 1 $159.39 ($106.26)
Amazon Product 2 $459.49 ($99.46)
Amazon Product 3 $160.00 $20.00
Amazon Product 4 $0.00 ($1.51)
Amazon Product 5 $10.40 $5.66
Amazon Product 6 $0.00 $0.00
Amazon Product 7 $288.09 ($349.20)
Amazon Product 8 $124.80 ($62.40)
Amazon Product 9 $0.00 $0.00
Amazon Product 10 $181.44 $45.36
Amazon Product 11 $109.67 $213.89
Amazon Product 12 $0.00 $0.00
Amazon Product 13 $28.40 $28.40
Amazon Product 14 $1.70 ($4.25)
Amazon Product 15 $127.16 $0.00

Our random products that we have on Amazon were down overall a bit.  With Jake having the time of his life on a month vacation, we didn't have the man power to do much with the “Incubator”.  As a result, these products just sort of coasted for the month.

I expect things to pick up steam this month…no pressure Jake! 🙂

Music Brand Income - June 2017

Income Source Gross Profit Monthly Change
Total $3,615.90 $1,031.05
Amazon FBA $777.02 $292.17
Shopify Sales $2,511.09 $444.23
Product 2 Shopify $327.79 $176.65

I think I've said this in the past, but I really am excited about this music brand.  As you can see we had another great growth month!  As a reminder, this brand was only doing about $1,000 a month back in April.  So in 3 short months, we've over tripled the revenue to the business!

Almost all of this growth has come from Facebook ads.  To be completely transparent, we spent about $2,500 in June on Facebook ads in order to achieve the revenue of $3,600.  However, we are profitable, so I know as we continue to tweak our ads, we will just get more profitable.

The other big news for this brand is that we plan to attend a large tradeshow in order to get some retailers on board!  That's right, my product that is exclusively being sold online, is going to make the jump to the offline world!

Brandon (my brand manager here) and Jake will be making the road trip with a van full of gear for our booth in Nashville, TN this month.  I'm hopeful to see what sort of connections and potential deals come out of this in-person event.

Total Disclosed Income for All Brands – $34,371 (Last Month $31,629 / +$2,742)

Overall, for all my brands the income was up a couple thousand dollars. I'm happy with the way that June turned out.

When you add the reported income to Niche Pursuits Insider and other projects that I have in the works, I'm feeling quite positive about the future.

Undisclosed Income

I've been quite detailed in the income listed above.  However, I also have several other sites or income sources that I prefer not to be as detailed with.  I hope you don't mind.

Here's some additional sources of income that I won't reveal the exact amount of:

  • Small niche sites making less than $500/month.
  • Long Tail Pro Ownership.  I still own a portion of the Long Tail Pro business and receive quarterly distributions based on net profits.
  • Investment websites.  I have invested in several other websites.  For most of these I own anywhere from 5% to 33% of the business.
  • Jake FBA Business Partnership.  I invested in an Amazon FBA brand that Jake runs personally.
  • Niche Pursuits Insider

Overall, I'm happy to report another good month. As you can see, not everything is growing and in-fact some of my brands are down.  So, that's why it's important to not get caught too much in the weeds and look at your overall business.

Do you have any questions for me?  Let me know your thoughts below.

The post Niche Pursuits Income Report for June 2017 appeared first on Niche Pursuits.



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