Every month I will publish a post like this one that shows you how this blog is progressing and everything I have done across the month to get it there.
These reports will help me track my own progress while teaching you what to do and more importantly what not to do.
What I Have Done In July
July was a tough month for a number of reasons.
First off I moved house which sapped a full week of time and attention from work – on top of that, the internet connection was so unstable that some days I had less than 25% uptime.
It took a week working with the cable company to resolve that and as of the last couple of days I have finally had stable internet access again.
I also struggled for a working fridge / freezer which doesn’t sound like much of a problem, but it meant every time I wanted food I had to go out which takes even more time!
With that said, I was unable to bury my head in the sand and get things moving in the way I want them to be.
Last month I identified that a lot of the blogs key metrics were showing early signs of decay and I expect that to be accelerated this month given internet problems and the July/August summer slump.
So with a lot of things working against me this month, here goes nothing…
Signed Up For Ironman
I have signed up to take part in Ironman 70.3 Costa Rica for some stupid reason.
A 2km swim, 90km bike ride and 21km run in glorious 35-40 degree celsius heat.
The only problem is I don’t have a bike and the closest thing to running shoes I own is a pair of flip flops.
Training so far has entailed eating lots of burgers backed up with no swimming, cycling or running so its going pretty well.
Now that I have solved my internet crisis and fully moved house, it’s time to get a grip or I am going to seriously regret it half way up a mountain 10 months from now.
Analytics Tracking Problem
Somewhere around the 15th of July, I updated my Google Analytics plugin which broke tracking entirely for a few days-
I didn’t realise at first and I even have Google Analytics intelligence alerts setup to monitor for exactly this situation, so double face palm on my part.
That does mean that any of the Analytics based stats in this income report are missing a couple of days data but such is life!
I published a total of 5 posts this month which is 1 more than last month.
First we took a very close look at SEMRush in my super detailed 15,000 word post! That might in fact be the longest post on the blog to date!
Then we looked at how to create a snapchat marketing strategy step by step from scratch.
Crunching The Numbers
So let’s get our hands dirty and take a look at what my lack of attention to the blog has done to the important metrics.
Despite my Analytics facepalm, traffic actually increased heavily this month from 45,440 (1,515/day) to 54,642 (1,762/day)!
There are 2 reasons behind that increase. The first is the fact I promoted my SEMRush post so heavily with a $2,721.48 spend in paid traffic.
The second is because I have being making some small tweaks across the blog to improve on page SEO which is starting to show some nice fruits – I will have a full write up for you in due course!
Most Popular Content
The most popular post on the blog this month was the epic SEMRush review!
That was very closely followed by 465 ways to make money online which is doing very well in search at the moment.
Top Traffic Sources
Not much has changed in the top traffic sources this month other than how much traffic they sent which was down to an increase in traffic generation spending.
Search Engine Traffic
Search engine traffic increased nicely this month growing from 36,575 (1,219/day) to 39,615 (1,278/day).
I lost all of my historical YouTube views because of changes I made to the branding – so I keep track of them separately.
YouTube views showed a drop this month from 20,469 views to just 17,969 views this month.
The total minutes watched also took a hit from 83,915 to 77,266 thus month!
This month the total social shares across Facebook and Google+ increased from 53,164 to 55,979.
The most important metric on the entire blog – earning a subscription from someone is the ultimate form of commitment and conversion.
This month brought 3,498 new subscribers which is huge leap on last months 1,704 new subscribers.
There are now a total of 143,370 subscribers across all of the various channels!
- E-mail – 1,227 (1,106 last month) / Total: 78,125
- Twitter – 748 (274 last month) / Total: 13,275
- YouTube – 726 (188 last month) / Total: 12,159
- Facebook – 716 (96 last month) / Total: 21,339
- Google+ – 9 (16 last month) / Total: 17,882
- RSS – 72 (24 last month) / Total: 590
Unable to post graphs at the moment – will update asap
Here are the numbers you really want to see-
- 99CentArticles – $17.19
- ActiveCampaign – $1.80
- Ahrefs – $509.17 (my case study)
- Aweber – $133.20
- Blog Advertising – $816.41
- Blue Chip Backlinks – $50.00
- Bluehost – $65.00
- BuyProxies – $42.00
- BuzzBundle – $157.71
- BuzzStream – $5.70
- CheapWindowsVPS – $1.00
- CMS Commander – $9.60
- Drip Revolution – $155.70
- FCS Networker – $220.18
- FreshDrop – $18.08
- GetResponse – $10.96
- GSA Captcha Breaker – $261.05
- GSA Search Engine Ranker – $195.24 (my tutorial)
- HQ Biz In A Box – $13.80
- Indexification – $3.59
- JustHost – $240.00 (start a blog tutorial)
- Kontent Machine – $624.45 (my tutorial)
- LeadPages – $62.40
- LinkEmperor – $258.79 (my tutorial)
- LongTailPro – $1,209.66
- Magic Submitter – $1.79
- ManageWP – $18.00
- MyThemeShop – $79.10
- OneHourIndexing – $401.96 (my tutorial)
- PandaBot – $68.25
- PowerupHosting – $23.99
- PrivateInternetAccess – $78.00
- ProxyHub – $7.22
- Rank Tracker – $56.14
- Raven Tools – $0.17
- S2Member – $44.50
- SEMRush – $27.98
- SENuke – $44.10
- SEO Content Machine – $40.51
- SEO Dominators Club – $29.98 (this post)
- SEO Powersuite – $128.02 (my tutorial)
- SERocket – $360.90
- SERP Book – $18.72
- SERPed – $1,438.06
- Social Locker Pro – $12.96
- SociSynd – $92.54
- Spin Rewriter – $48.50
- SumoMe – $183.00
- TheBestSpinner – $358.00 (my tutorial)
- ThirstyAffiliates – $12.60
- ThriveThemes – $203.35
- Traffic Planet Hosting – $210.00
- TweetAttacksPro – $26.80
- Ultimate Demon – $270.44 (my tutorial series)
- URLProfiler – $324.33
- VideoMakerFX – $120.90
- View2Be – $1.35
- WordAI – $127.34
- Traffic Planet Hosting – $49.99
- Gleam – $37.00
- Facebook Advertising – $2,587.46
- Twitter Advertising – $134.02
I separate out the consultation earnings from the affiliate earnings. The blog drives affiliate sales directly and whilst it does generate consultation leads these are separate projects in their own right.
I didn’t take on any consultation work this month which resulted in a juicy zero dollars!
I’m working on another project right now that is part of the blog but not something I’m ready to talk about publicly yet or maybe ever.
I will declare the income here though as it wouldn’t be possible without the blog and ‘technically’ it is affiliate income.
This month that income has shown a huge decrease from $9,305.69 last month to $6,417.57 this month which is highly affected by the summer season and I expect it to swing the other way next month.
- Affiliate Income – $9,942.18
- Consultation Income – $00.00
- Other Income – $6,417.57
- Expenses – $2,808.47
Grand Total: $13,551.28 / £10,267.29 ($19,357.38 / £14,577.60 last month)
Unable to post graphs at the moment – will update asap
As expected key metrics for the blog showed further signs of decay this month, combined with lower income and higher expenses it has resulted in a big slump.
However a lot of those expenses will bear fruit in August which will see higher income with lower expenses so you have to learn to take the rough with the smooth, business is a long term play.
Moving house caused a lot of more trouble than I anticipaited and I’m glad to have resolved all of the problems that took my time and attention away from work.
I am going to finish up all of my reporting today and then move onto mapping out some aggressive goals for the month ahead – there is a lot to catch up on to say the least!
Thank you to everyone that has helped me reach my goals – I couldn’t do it without you, the reader!
from Matthew Woodward http://ift.tt/2aDCLbf